The logo is the face of your business. If it does not represent the heart of your business, it is time to change it.
If you are an entrepreneur you should ask yourself these questions: Can the logo grow or shrink and still be legible? Does it look good in black and white? Can you derive an icon from it? Is it attractive to be the button of an application? If the answer to any of these questions is NO, it may be time to look for a new design.
There are several indicators that show that a company needs a new logo. We share the five main ones:
1. Your logo doesn't fit modern media
If your logo was designed for your storefront window 15 years ago, it might not be optimized to work well on a website or on social media platforms like Facebook, Instagram, TikTok and Twitter.
2. Your logo does not represent your current business
Businesses evolve over time. It's not uncommon as an entrepreneur to start out with a product or service, and then grow and diversify into something completely different from your initial idea. If your logo does not reflect what you currently offer, it is time for a rebranding.
3. You designed your logo yourself
If you created your own logo or asked a friend or family member to design it, it could be the ideal time to add professionalism to it.
4. Your logo is not as attractive as that of your competitors
You always have to be aware of our competition, if their logos are more attractive, then it is a good indicator that yours needs a change or update
If you're not sure, compare your brand's following to your competitors'. If they have a lot more fans and followers, it's probably time for a redesign.
5. Your logo is too complex
The trend in terms of logos is the simplification of design. Gradients and drop shadows used to be popular in logos, but these techniques are outdated as they are too difficult to translate across various media.
Instead, choose a simple design that uses up to three colors. Choose a flat, matte look. An indicator that your logo is simple and effective is if it is recognizable when used transparently against a background.
Don't underestimate the impact that good design has.